Growth strategies for adventure tourism businesses
Adventure tourism, by nature, can be very seasonal. So during the quieter months, it's a good time for some strategic planning that hopefully results in extended guest engagement and increased revenue. In helping you prepare and make clever business strategy decisions, we’ve looked across our portfolio of clients to address some opportunities you might have.
Strategy one: be efficient.
If you’re a well-established business that has enjoyed ongoing growth, you might find it challenging to unearth new ways to increase revenue without outgrowing your current operations. If you’ve already maximised infrastructure and hired more staff, it makes sense to start looking at small efficiencies in everyday tasks.
Think of it this way: your most valuable asset is time. Your own time and the time of your team. So, what tools can you leverage to get more time back?
What services or processes consume the majority of your time?
Like many adventure tourism businesses, you probably receive the same questions from customers. Even if the information is clearly displayed on your website with FAQs, your staff are drowning in phone calls and emails containing the same recurring questions. Not only is this frustrating for your team, but it’s also unnecessarily time intensive.
One way to get around this is by using AI Chatbots and SMS messaging. Chatbots have come a long way since their launch in the early 2000s, and more businesses are turning to them as a time-saving solution. This takes the pressure off your staff and keeps customers happy by giving them the necessary insights.
Another time-saver is Media Crypt’s Automated Video and Photo Software. With it, you can automatically create mind-blowing tourism videos for your thrill-seekers, significantly saving staff time. And, what about annoying USBs? Not only does the cost add up, but many steps go into transferring photos from cameras to a computer to a USB… And then getting that USB to a customer! Media Crypt simplifies all that.
Strategy two: (re)brand & expand.
If you’d like to grow more, this strategy is for you. You’re probably thinking about ways to diversify your offerings and add customer value. Perhaps you’re keen to hire more staff, add more equipment, or expand to larger premises. Whatever your vision looks like, the overall goal is to scale your business.
What does your business look like? Literally.
If you’ve just started your business, invest in good branding and some essential marketing. If you’ve bought the business from someone else, you might be desperate for a rebrand that elevates your presence and captures guest attention. People shop with their eyes first, so poor business aesthetics will hurt you more than you think. Making a good visual impression is an absolute must.
Where can you expand on your team’s capabilities?
Say you’ve got a team that’s exceptionally talented when it comes to storytelling and capturing unique moments. Why not utilise this and elevate your photo and video retail strategy? Again, this is made super simple using Media Crypt’s Automated Video and Photo Software.
How can you make it easier for guests to provide feedback?
Make it easy for guests to share quality images and quickly describe their experience in a review. This tells Google you’re a legit business and can boost your search results. Make it easier by adding links to guest review sites like TripAdvisor, Yelp and Google Reviews on your website or follow-up emails.
Media Crypt prompts your customer to review their experience on any platform of your choosing. For example, we capture your TripAdvisor review page during the sign-up process and direct your adventurers to leave reviews here. Review site links are automatically added to delivery and marketing emails. We also prompt individuals to upload their purchased videos to YouTube, leading to even more brand exposure.
Strategy three: start-up & keep it moving.
This goes out to all the increasing or newbie adventure tourism operators. You’ve probably already done a bunch of research, but coming up with an initial start-up strategy is easier said than done. So you don’t get overwhelmed, tackle one part of the guest experience at a time. These questions might help…
How will guests find & book you?
You might have a stellar website with an in-built booking system — great! Many business owners opt for flexible booking systems integrated with their websites — for example, specific operational needs. Many of our customers have had success with third-party booking platforms. Make sure you also have a presence on review sites like TripAdvisor — although guests can’t book from here, it’s a pathway to doing just that.
What can you do to stand out from competitors?
Don’t feel you have to have a big, innovative idea here. It’s often lots of little things along the customer journey that make the biggest difference. For example, automated pre-trip reminders are a small but effective way to add value. You might like to put forward a special VIP experience where you partner with other local businesses. Or, offer ready-made, beautifully edited footage of your guest experience with Media Crypt’s Automated Video and Photo Software. It’s super simple for them to purchase and share their custom video with a few clicks — and it requires almost no effort from your staff.
Media Crypt helps you focus on your business goals.
We know that adventure tour business owners wear many hats — sometimes, too many. With Media Crypt, juggling USBs, editing videos and photo packages doesn’t need to be one of those headache tasks. We’d love to offer you a free 14-day trial, so you can see how easy our software is and how much it could impact your business.
When your photos and videos are automatically compiled, edited, and delivered to your customer, you have way more time to focus on the other aspects of your business.
Media Crypt’s intuitive easy to use platform delivers and sells more of your media at the best prices while reducing costs.
Now integrated with Swoopware’s RunRun Vids allows a fully automated solution for your videos and photos.
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