As the weather warms up around Australia, adventure tourism companies are starting to prepare for their busiest time of year. On top of Summer — which naturally pumps up adventure enthusiasts, pro and novice alike — Christmas is almost here. That means experiential gifts, like skydiving, are on the cards. So, how can you prepare? 

It sounds obvious, but you make sure any licenses, permits, and qualifications are up-to-date. You’ll also need to check that all equipment and safety gear is in good, operable condition. Get rid of anything damaged, and upgrade your stuff where necessary.  

Streamline your business with an online booking system, if you can. This makes it easy to keep track of appointments and their attendees, and make it easy to plan what staff you need accordingly. 

There’s a lot of competition out there — how do you stand out against competitors? Whether you do this in-house or hire a professional marketing agency, showcasing the best of your business to potential customers is a great idea (especially if your competitors are already doing it!). Depending on your budget, your marketing initiatives might include a brand refresh, website overhaul, email marketing, radio ads, and so on.